By keeping consistent tabs on your

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Competition, you are able to seize opportunities to grow and expand into the gaps that your competitors have left behind. Why Is My Competitor Ranking Higher? Simply put, if a competitor ranks higher than you in the SERPs, the primary reason is that they answer user queries more effectively than you do and fulfill the search intent of the keyword better. In addition, when competitors rank higher than you in search engines, it could be because they have more authoritative sites linking back to them, more relevant, user-fulfilling content, or a stronger site structure.

Google takes a close look at the websites that are offering backlinks to your website. The more credible the sites that link back to you, the more trustworthy your site appears to Google, moving you up in the SERPs. Google also pays attention to the content that ICTP Conference 2017 you are providing on your website. The more in-depth content is and the more it is able to help users find a solution to their problems, the higher you can expect to rank in the SERPs. More often than not, when competitors rank higher than you, it comes back to the type and quality of content produced. If a competitor has a more secure website than you (HTTPS), then this can help them rank higher.




The same is true for mobile-friendly websites, optimized images, age of the domain, length and quality of the webpage content, Schema markup availability, social signals, and page speed. In order to knock your competitors out of the higher ranking, SEO competitive analysis can be performed. This provides you with the information needed to make a well-informed decision regarding your SEO tactics and strategy. How Do You Analyze Competitors’ SEO Strategy? When it comes to analyzing the SEO strategy of your competitors, one of the most important things you need to do is ensure you are using at least three competitors in the analysis.