Indexing indexing Not all content is a good

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She needs a strong drive – and a good crew. 1. Crawling crawling If the search engine bot makes a complete mistake and there is tons of duplicate content, any other optimization becomes a battle against windmills. Crawling and therefore internal linking are the main issue, especially for large sites. Search engines must be able to process your pages correctly. It is therefore absolutely important that you deal with crawling control. That's the basis and it has to be right! Here you can find my article on the topic of crawling control. 2. search result. And if you want to convince Google that the entire site is good, you have to make sure that you don't return any bad search results.

Google notices this, Google honors this. Therefore, it should be clarified holistically for India Phone Number the site which pages should be indexed and which should not be indexed. This is also a very big topic, for which I wrote my own article on indexing . Don't miss any more posts: THE newsletter in online marketing Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now. Over 18,000 subscribers trust us. Click here for the registration form. 3. Content management typewriter With a large site you (hopefully) work with a large team. A very large part of the work lies in content management. Areas of responsibility include: Schools: Does every editor know how to write text (whether product descriptions or news articles) for SEO? Planning.



Do I now make two pages out of one article, do two similar products get different product descriptions, do we create a new topic area and which topic areas are still interesting for SEO? Evaluate: Do the landing pages contain all the information that users are looking for? Or do they even contain content that users are not looking for? Clean up: Are different pages and content competing with each other? Is there bad content? Structuring: Does every editor know which pages they should link to and how? For example, a specific, popular product or an old evergreen article could benefit from targeted internal linking. Prioritize: What does the home page link to? This question alone can lead to weeks of discussion with business leaders, programmers, designers and product managers.