Market segmentation First

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Therefore, to take advantage of these benefits, you need to immediately grasp the following 5 research steps : Step 1:  the marketing department needs to segment the market carefully and accurately. Market segmentation is the foundation and basis for shaping plans and conducting research on user customer behavior. Market segmentation is a strategy for researching your customers. Specifically, that is information such as who they are, age, income, interests, education, purchasing habits or behavior, what source they clicked on the website through... Currently, the method of market segmentation by each target group is being implemented by individuals and units.


This could be segmentation by demographics, customer behavior, devices used by customers or Email Data psychographics. Step 2: Exploit core values ​​in each segment For each segment, businesses need to exploit their own core values ​​corresponding to their characteristics and properties. Businesses need to identify for each segment their important issues, impact factors and needs. Step 3: How do environmental factors impact user behavior? Environment is one of the factors that strongly influences customer behavior. Based on researched data about customers, businesses will build and analyze in detail environmental factors that affect customer behavior. Databases can be obtained on social media platforms, reporting on product usage. On the other hand, analysis of competitor data and business statistics of each industry is also very important and useful.



Step 4: Research the customer journey Customer journey Customer journey Once there is specific segment information and data from the above steps, the business will compare it with the customer journey map . From there, you will get accurate information about consumer attitudes and behavior in each segment. At this time, the Marketing department will clearly understand the customer experience journey and developing trends to take advantage of and deploy effectively. At the same time, they will look for obstacles and specialties in consumer behavior. Step 5: Analyze customer behavior Finally, based on customer journey factors, the marketing department will choose the appropriate communication and distribution channels for each segment. At the same time, you need to "personalize" your brand to potential customers.