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t relationship with them by sending them an automated, spaced-out email stream to maintain your brand Leading the way in your mind. Known as a "welcome sequence," this practice is common in the email world, but can also be achieved via SMS. Additionally, if your subscribers have to wait a while for you to write to them manually , they may have forgotten why they were interested in you in the first place! Up-sell or cross-sell to existing customers




Automated campaigns can also be used to cross-sell or up-sell related products or services Rich People Phone Number List after conversion. Automations can be set up to focus on purchasing Add customers to a drip sales campaign after their next logical purchase of a specific product. This could be an upgrade to their existing service or a new product that strengthens their relationship with their current purchase. Automated Campaigns It can also be used to remind about





updates or restocks of recurring products, or to market seasonal products to people who have shown interest in the past. Encourage older prospects to re-engage Drip marketing campaigns – regardless of form – don’t just target new customers. If you identify a segment of older prospects who have cooled off a bit you can use the engagement data you have about them to create an automated campaign that answers their concerns and gets them converted again. Orchestrate complex cross-channel campaigns Omni-channel automation tools can help you plan and execute complex logical processes across different platforms to easily pull threads across all channels. The only limit