What is often called workflows

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What is more, nurturing doesn’t stop! Once a lead goes to the sales team, don’t make the mistake of closing the process. 04. Automate your marketing process Marketing automation is based on creating logical scenarios . But really, it comes down to two factors: – the demographic score: whether that person matches you target market – behavioural score: the nature and frequency of interactions between a prospect and your site.

Many software providers offer workflows that you need to Phone Number Data create yourself – or become fixed, once they have been created. So you need to plan the scenario yourself that your prospects will follow. The problem with this is it doesn’t take in to account the myriad of actions taken by a visitor, or all the available data. Your target marketcan change over time – ,just like you! A workflow you created six months ago.




May no longer be relevant if you have created a white paper or a new offer. Does real marketing automation exist? That’s to say, really automated, but intelligent as well? That’s what Plezi’s software offers and what makes us unique. algorithms that automatically determine the right content to send to the right person at the right time.