It is your greatest ally to monitor the brand's

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It is your greatest ally to monitor the brand's performance on the social network and identify opportunities for improvement. The tool is available for both personal and business accounts. You can access it at analytics. There you can see a general summary of the account for the last 28 days, with data on tweets, impressions, profile visits, mentions and followers. In Tweet reports, you can also see engagement rate, clicks, retweets, favorites, and replies. More specific reports on videos and conversions are also available. Examples of companies that stand out on Twitter Let's now look at some examples of brands on Twitter to inspire your actions there.

Discover them: McDonald's McDonald's develops light Telegram Number Data and fun communication on Twitter to interact with the young audience that consumes its products. The brand also takes advantage of live activations to excite the audience. In 2022, as a sponsor of the 2022 FIFA World Cup, take advantage of the event to run campaigns such as GolGana. Let's go to the 2022 FIFA World Cup withGolGana . The time has come to score and win incredible prizes such as one of 20 trips to the greatest football tournament. Participates! — McDonald's México Aurrera Winery This chain of Mexican wineries has been successful on Twitter for a long time. The superhero, Mama Lucha, symbol of the brand, communicates with the public by offering great discounts.



The character speaks in the first person as if it were the brand itself, which stimulates audience interaction and makes people identify with it. Thus, brand communication becomes lighter. Twitter marketing requires agility, creativity, and insight. You need to have a good understanding of what's happening in the world, what conversations are booming, and what content may resonate with your audience. When you can do this, you have a great chance of success on the social network. But it is also important to closely monitor the behaviors of your audience.