One thing that’s clear employers and employees

FindYourMobile

Taylor Swift’s marketing genius! The holiday periodusually means a list of what’s happened this year, but seeing as that’sbasically one thing AI we’re already focusing ahead to the trends for ! We werejoined by five fantastic experts in the webinar room last week to discuss whatthey see coming down the line in the coming year. Watch the trends webinar againhere, or if you hang on until this Friday you can hear our extended version onthe podcast. We’re excited to continue bringing you as much learning and expertinsights as possible and with our membership community at now over ,-strongwe’ll continue to value your feedback on how we’re doing.


One small example ishow we were able to respond to our members in Australia and the APAC region whohave been asking for more live content in their time zone: so we invited KateToon, one of Oz’s best-known SEO experts, onto the webinar first thing in themorning Find Your Mobile Number List to bring her thoughts on social media marketing. Your Career. YourFuture. As we head into a new year it’s a natural time to reflect on the stateof your career development, and whether to continue or move up in your currentrole, or explore new opportunities. I can draw your attention to thissuper-useful guide to approaching how to evaluate your career with a tool youcan download and use to plot your individual situation. We’ve also beenhighlighting some individual stories of interesting careers from some of theexperts we’ve had on the podcast have a look in our video library. Given theamount of discussion during this year on the part played by AI not just inpotentially threatening careers but in enhancing them, we will continue tobring you expert views and advice on this. When we surveyed our membership afew months ago more on that below, we learned that % of the sample were usingAI then, and the number is only going to increase. If there are any particularareas within careers and growth that you’d like to see us cover please justsend us an email.



Original Insights and Reports We completed a number ofsurveys during which brought out some extremely valuable insights. One thingthat’s clear employers and employees alike recognize more than ever theimportance of upskilling, certification, and that AI is here to stay! In ourreport The State of Digital Skills and Corporate Training in we saw that %ofthe marketing and HR leaders surveyed plan to address the skills gap in theirorganization and that AI strategy development is the most prominent skillmissing today %. In a separate report The Benefits of a Digital MarketingCertification to Marketers, Employers, and Educators we surveyed universitiesand colleges as well as employers to ask how they see the value of a digitalmarketing certification.