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Social media marketing Most companies' social media marketing strategies can be summed up in one sentence: Keep posting boring updates and promotions to your followers across all channels. If you are doing that, please stop now. It’s not a social media marketing strategy . It's just a way to waste time and alienate your followers. So what should you do? Here are some tips. Focus on one social network Building a following takes time and effort. If you spread it too thin, it won't work. That's why we recommend focusing on just one social network, at least initially. But which one should
you choose? Contrary to popular belief, it is not necessarily the one with the most users. The key is to find out the Australia Phone Number Data networks where your target audience hangs out and understand if you can contribute to why they're there. If you know what's going on in your industry, the first part shouldn't be too difficult. For example, most SEO professionals use Twitter and Facebook. Very few people use Snapchat or Instagram. At least not in a professional capacity. Therefore, we want to focus on increasing our following on Twitter or Facebook. However, if you are a food blogger, Pinterest may be a better option. But what about the second part of the equation? Platform compatible Regardless of which platform you choose, you should make an effort to understand why your
audience is there and how you can serve them. For example, people tend to visit YouTube for entertainment or to learn something. Facebook, on the other hand, is different. People don't want 30-minute tutorials and promotions showing up in their newsfeed. They want to see interesting, funny, or shocking content that they can share with their friends. To get people's attention here, you need to tell a story, create a short video, or do something that stands out in a sea of endless promotions and vanity shots. On Twitter, it's important to communicate quickly and efficiently and not overwhelm people. Perhaps that's why the short tips we share tend to get more attention. …than a link to a detailed YouTube video:.
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