AutoNavi's status within Alibaba has skyrocketed

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Into a lifestyle service platform.As a map tool, AutoNavi's relevance to local life is still weak, and users will not first think of AutoNavi when obtaining life information services.In the past two years, , thanks to its constantly refreshing user data. According to Alibaba’s financial report, in June 2022, AutoNavi’s average daily active users exceeded 120 million, setting a new high. At the same time, during the National Day Golden Week last year, Amap’s average daily active users exceeded the 220 million milestone.AutoNavi has become the third most popular application in the Alibaba camp after Taobao and Alipay.Another reason for its accelerated commercialization may be.

Traced back to 2020, when AutoNavi applied to Alibaba Group for the establishment of a three-year "Alibaba-Amap Innovation Special Economic Zone." During this period, AutoNavi enjoyed great bus  iness au Iceland Phone Number tonomy, but it also signed a gambling agreement including "achieving 200 million daily active users within three years", and the number of transactional orders such as taxi hailing and wine travel is also an important assessment indicator.Now that three years have passed, AutoNavi, as a “tool”, needs to urgently transform and accelerate its monetization.Yu Yongfu once analyzed that in the past nineteen years, the product evolution of Amap has gone through three stages: "Where am I.



How to get there" and "Where do I go". However, the real problem right now is that most users still use Amap as a navigation tool.AutoNavi currently focuses on solving the problem of “where do I go?” and focuses on life services for users after they go out. AutoNavi's biggest advantage currently is undoubtedly "traffic". Following the aggregation strategy familiar to the taxi-hailing business, AutoNavi provides local services in food, hotels, tickets, gas, real estate and other related scenarios, targeting Meituan.Since its word-of-mouth in-store business entered the Alibaba camp.