SEO but the algorithm updates

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And the journey didn’t end there. The uncertainty and stress continued with the next series of updates, including the July 2022 Product Reviews Update and the October 2022 Spam Update. “It took a while, but we achieved a 100% recovery from this update,” Jones said. Link spam and helpful content updates Jonathan Boshoff, SEO manager at Digital Sisco, recounts the experience of turbulence when algorithms threw curveballs one after the other. “In my previous role, I ran SEO for one of Canada’s largest online payday loan companies. We got hit by three algorithm updates in a row (2022 link spam and helpful content, and one in Feb.) This was the comedown from all-time highs.

The company was thrilled to DB to Data making lots of money withdestroyed all our rankings. Essentially, the whole company was scrambling. Everyone became an SEO all of a sudden.” Boshoff’s story is a snapshot of the collective experiences of the SEO community. The excitement of top rankings. The scramble when they plummet. And the continuous endeavor to decode and master the changing goalposts. “Ultimately, another algorithm update rolled out and fixed everything. Since then they have continued on to have even better results than ever before.



It was a very hectic couple of months!” he shares, underscoring the resilience and adaptability that define the spirit of SEO professionals. E-A-T (and later E-E-A-T) When Google was still in its infancy, the core mission was clear and simple: Create the best search experience possible. In an era where links ruled the kingdom of page ranking, SEO enthusiasts explored every nook and cranny to master the game. Enter E-A-T (Expertise, Authoritativeness and Trustworthiness), a concept that’s been in Google’s quality rater guidelines since 2014.