What is the Pareto Principle

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The 80/20 rule can be applied to absolutely anything in life from economics, to gardening, to relationship building. But it can be an especially beneficial concept for business owners and digital marketing professionals to embrace. Here’s what you need to know to apply it to your running list of business goals. Understand that this isn’t to say that the other 80 percent isn’t important in either case. The math may not always work out to exactly 80 percent versus 20 percent in every situation, but the Pareto Principle can still be taken as inevitable.

What are Some Examples of the C Level Contact List Pareto Principle in Action? How Does Understanding the 80/20 Rule Benefit Businesses? How Can You Use the 80/20 Rule to Help Your Company Grow? Wrap Up: Get Better Results by Restructuring Your Efforts What is the Pareto Principle? Many people think the Pareto Principle is just a fancier way to describe the concept of cause and effect. However, while that’s part of it, the 80/20 rule goes deeper than that, especially in business or marketing.



The Pareto Principle in business refers to the way 80 percent of a given business’s profit typically comes from a mere 20 percent of its clientele. Business owners who subscribe to the 80/20 rule know the best way to maximize results is to focus the most marketing effort on that top 20 percent. In marketing, the same principle can be applied to show that roughly 20 percent of your marketing approaches yield 80 percent of your overall results.