The demo app from eLab Design shows another gimmick

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In the IKEA showroom (or at home with the Oculus VR glasses), customers can configure their furniture in real time - and furnish their room virtually. Materials, textures, wall color and even the lighting mood can be changed. If you only want to change individual pieces of furniture at home, you can use the IKEA Place app to place them virtually in the living room - and check: Which cabinet fits best? Is the size correct? And which color is the most beautiful? Clothing and jewelry Almost everyone does online shopping from home - but a lot of things are sent back.


A virtual fitting can save the user and the shop time and effort. The Swiss watch company Special Data Formex Switch Watches lets you first try on your favorite watch virtually using their app. Lacoste also offers augmented reality : shoes can be tried on virtually in the app. In the Douglas beauty mirror you can try out new make-up techniques - without having to remove make-up later. The next step: In the virtual mirror you can try on clothes without having to change or quickly find out which color suits you best. Some companies are already testing this at the POS.




Think about it: How would online shopping change if everyone had a mirror like this at home? Groceries There is usually no space for a lot of content on the packaging. Heinz Ketchup solves the problem with augmented reality. Anyone who scans the red bottle will receive a “ cookbook ” with great recipes. Also PiCK UP! Von Bahlsen uses augmented reality as a gimmick at the POS. With the app PiCK UP! A photo can be taken live with a life-sized virtual PiCK-UP! bar . Here you can use chocolate pops to target the Nesquik packaging.