But the term "advertising" is too generic and highly

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Bably, these companies will have interesting approaches on how to deal with content production, whether with innovative language or producing complete pieces that solve all the public's doubts. Competitor research can be efficient both in discovering what is not being done to attack it as an opportunity, as well as a way to identify the strengths of the competition, gathering efforts to overcome those points. If you have a tool like SEMrush that allows this analysis in a much clearer and simpler way, a great way to identify what your competition is doing is by monitoring the organic results in the search engine, as well as keeping an eye on their social networks.

and newsletter. How to search keywords for Topic Clusters? The dream of most companies Chinese Australia Phone Number List is to reach the first page of the results with the main keyword in their market. For example, an advertising agency would surely like to be at the top of the search engine with the keyword "advertising." But the term "advertising" is too generic and highly contested, so without a satellite strategy, it can be almost impossible to achieve. ADVERTISEMENT What are Topic Clusters? The Topic Clusters or satellite content strategy is based on creating content related to the main topic and linking them to it through the use of link building , thus strengthening its authority with Google.





To create this content, it is necessary to find what topics are relevant and how they are searched by the public. In the case of our example, we could use keywords such as "abusive advertising", "harmful advertising", "advertising planning", "how an advertising agency works", etc. They will be the Topic Clusters or satellite contents, which will revolve around the pillar content ("advertising"). The content will tell Google that the company is an expert on the topic, and not that it only has complete content on it. Ultimately, this will give you relevance and good positions. What tools are used to find keywords? You can use tools like SEMrush to search for your main keyword and, from it, find related terms with high search volume. Another way to identify them is by analyzing yo