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To put together a good B2B marketing plan, you need to take some questions into consideration, which determine the success of your planning.
So, let's go! We will teach you h Chinese Overseas Asia Number Data ow to put together a successful marketing plan!
Establish your goals
Every marketing plan should start with an objective. This is because it is the goal to be achieved.
To establish these goals, it is worth setting up your OKR (Objectives and Key Results or Objectives and Key Results in Portuguese), a management methodology widely used by companies in Silicon Valley.
In short, you can say that it is a formula for setting goals.
To establish your OKR, there are two main components:
Objectives (O): summary statement of the company's desired direction. A good goal needs to be well described so that people can imagine how impactful achieving it will be;
Key results (KR): goals that impact the direct result of the objective, if it is successfully achieved.
But to reach these goals, you first need to put some questions into practice. Are they:
Be specific, work with objectivity and clarity;
Measure data and monitor your KPIs to constantly understand your results;
Establish a duration period for each activity;
Work with a realistic and achievable goal;
Be consistent with the overall business objectives.
We will give you examples of good goals for multinationals and B2B companies:
Increase annual revenue with online sales by 30%;
Increase the number of closed carts in e-commerce by 45% in 3 months;
Promote SEO optimizations on 70% of the website's pages in 1 month.
Constantly monitor your KPIs
In the previous topic we told you about the importance of working with OKR. Now, it's worth saying that KPIs are essential for measuring the performance of what you set as a goal.
In the digital environment, KPI has an even more important role: providing insights for optimizations during campaigns.
So, once you have your metrics well defined, it is possible and necessary to monitor in real time whether or not an action is performing in accordance with expectations.
If not, you can change whatever is necessary immediately.
It is worth mentioning that whether it is increasing sales, generating leads or ROI (return on investment), KPIs help to create intelligent strategies and generate important reports for decision making.
Know your target audience in depth
One of the essential pillars for a good B2B Marketing plan is the clear definition of your target audience, that is, the end consumer.
After all, who is your company talking to? Who does she want to sell to?
In the B2B sector, it is common to think that communications need to be done in a formal and rigid manner, with the aim of impressing other companies.
However, this can be a problematic path for your Digital Marketing strategies, for example.
Remember that even if you want to sell to an industry, you are still generating person-to-person communication.
Therefore, one of the main tips for defining your audience is to investigate who the decision makers are in these companies with whom you want to interact and generate business opportunities.
It is therefore worth putting together a document that contains the following information:
position of these people;
what are the main professional difficulties;
their objectives.
Once that’s done, think about how your company can help during this journey.
And it is also necessary to analyze who these personas are in personal life
On which social networks do they share content?
What is the most assertive tone of language?
What is the most consumed type of media?
How much time do they spend on the internet?
This way you will have a complete map of your persona and you will know exactly how to communicate with them.
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發表於 2024-3-7 15:27:24