New Demand Gen campaigns are

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Reporting a significant drop in CTR compared to Discovery campaigns, don't automatically assume that the campaign isn't working. Ads that appear on YouTube tend to have a much lower CTR than others, so taking context changes into account is crucial. Another consideration for advertisers switching to Demand Gen campaigns is how creatives are used. Demand Gen campaigns and their associated ad formats are designed to be more visual. Discovery campaigns in marketing is it worth investing in updating it To briefly answer the question in the headline - yes,


it is worth investing your time andor budget to update your Google Discovery campaigns and take advantage of new opportunities related to Demand Gen. Video content is becoming more and more important , which will only increase over time - it has long been Middle East Mobile Number List said that YouTube is the second most popular search engine after Google, and thanks to the development of short forms in the form of Shorts and social media elements, users are starting to spend time on this platform in a similar way to Facebook, Instagram or TikTok.





Meeting the needs of people who do not know your brand or have not yet considered purchasing the services or products you offer can be a great way to reach completely new groups of recipients and transform them into loyal and buying customers. Demand Gen is also the next stage in the implementation of intelligent solutions based on artificial intelligence, after performance max campaigns were launched in the Google advertising environment. Well-prepared, properly supervised and continuously optimized campaigns in the Google environment using AI can bring much better results and better ROI than in the case of traditional campaigns. Therefore, it is worth implementing their use in your marketing strategy as early as.