Tools to Increase Ads Performance

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Meta Announces AI-Powered  and Streamline Ad Creation Guilherme Rezende Guilherme Rezende May 18, 23 | 5 min read ✓ Human crafted content Need content for your business? Find top writers on WriterAccess! Try for free In the digital ads world, artificial intelligence is far from new. For years, these platforms have been using Machine Learning and AI to identify user behavior patterns, target consumers with greater potential to purchase certain products or services, optimize campaign results, among many other functions. However, in recent months, with the popularization of platforms such as ChatGPT, MidJourney, and others, the topic has become widely discussed and we have seen the emergence of countless new solutions, as well as a “new look” for tools that already used Intelligence.

Artificial indeed, but they did not highlight this nomenclature as a differential. In this context, Big Techs in advertising have accelerated the launch of resources and tools that can make life easier for their advertisers and improve the results America Mobile Number List of their campaigns. With Meta it was no different. Last week the company shared several new features that promise to improve the performance of your campaigns, as well as simplify the processes of creating and optimizing your ads. These new Meta features undoubtedly show a new perspective into the future of advertising in conjunction with generative AI.



Let’s see them now? Understand the pros and cons and learn how to use AI efficiently with this interactive ebook. Introducing the AI Sandbox If you work with ads, I can bet you’ve been through at least one of the situations below: You lacked creativity when writing copy for your ads; You wanted to test new versions of your creatives and needed to ask a designer to create them; Your image format was not compatible with all placements on the platform and, again, you needed a designer to recreate them.