This is the authorization

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Generate expectation When the user is eager to receive communications from the company, we have not only managed to gain their attention, but our brand is frequently in their mind. At this point, the benefit can be maximized if we establish actions to maintain that expectation through Branding . All of this will result in the user going from being a visitor to a lead, from a lead to a customer and from a customer to a brand ambassador , to become a disseminator of the products and services you offer. branding 3. Power of segmentation Storing user information and filtering the database is another possibility offered by Permission Marketing.


This allows the contacts received to be organized and used in much more Gansu Mobile Number List effective actions that generate the estimated impact in terms of sales. 4. Improve communications Thanks to active communication, your company will have the opportunity to improve the message it spreads by having precise information about users and offering them interesting content aligned with their interests, which attracts them and convinces them to become a customer of your brand . Types of Permission Marketing Depending on the permission obtained, Permission Marketing can be more or less customizable.





Get to know them! Explicit permission This is the authorization that is obtained directly from the user and that certifies their interest in receiving information. With this, you will be able to know exactly the type of content you are interested in and how regularly to send it. Implicit permission The user grants their permission when registering on a web page, whether it is a blog, an e-commerce , among others. This type of authorization can also provide many benefits to a Marketing strategy, since it has shown an interest in the brand. Secondary permission These are permits that companies obtain through intermediaries.