“Evergreen Content” Just like an evergreen tree

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You are thinking that, after all, all online content can be considered evergreen and therefore "evergreen". After all, a blog post doesn't disappear after you publish it . Just update it with a current date. In reality, evergreen content is different . Evergreen content continues to be relevant long after its publication date. And its volume of web traffic grows over time. Characteristics of an Evergreen Article: Contains macro-topics that are always current or sought after It answers a common , clear and limited question It is easily updated and updated Why it's called  , in content marketing evergreen content means an article, page or blog post that

uses ideas and techniques that are sustainable and long-lasting . Buy Bulk SMS Service Evergreen content as an evergreen tree Easy Web Marketing Nicola Onida SEO copywriter The term "evergreen" sounds familiar even to those who don't do marketing because evergreen trees (usually varieties of pine or fir, but I love juniper, holm oak and oak) often populate woods and countryside and also decorate landscapes in unexpected ways. dry and arid. The evergreen tree retains its leaves throughout the seasons , or at least





does not lose them completely. Just like trees, evergreen content is considered sustainable and long-lasting for the digital marketing of a company or brand. Now you might be thinking: Ok, so it's true that all online content is sustainable! Articles and blog posts never disappear! But when I talk about a “timeless” or “evergreen” blog article, I'm referring to the content it talks about . What lies within is something that continues to be relevant even after its immediate publication. For this reason views increase over time. Why you should create Evergreen Content Where does the need to have evergreen content for your digital marketing strategy come from?