SEO optimization of product card on Wildberries
Online trading has been gaining popularity lately. One of the largest platforms selling goods online is Wildberries. To make your products stand out from the huge number of items and become a successful seller on the marketplace, you need to carefully approach the creation of product cards. SEO optimization will help make the card more effective.What is SEO promotion on Wildberries
There are two groups of companies on Wildberries: paid ones, which have purchased promotion services, and free ones. According to research by the marketing analytics service ROMI center , the second category especially needs SEO optimization, as it is able to bring the product card to the first pages of the catalog.
The marketplace sorts the cards and social media marketing service brings them to the top based on:
product click-through rate in relation to impressions;
number of sales;
number of product returns;
use of profitable promotions and discounts;
the number of positive reviews, responses to user questions, active feedback;
design.
In order for a card to be shown at the top of the search results, the seller must:
create high-quality content (with a title, main characteristics, photos and videos, a fully completed description);
get buyers;
conduct a price analysis of competing products, create a promotion or discount;
collect positive feedback, answer customer questions.
Content
A detailed card containing key queries brings:
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convenience for the marketplace search system;
increase in conversions and sales;
additional traffic from Yandex and Google search engines.
To create quality content, you need to:
create a semantic core using various tools: hints in the Wildberries search bar, the “People also searched for this product” section, Yandex Wordstat and Google Trends services;
study statistics on Wildberries;
fill in all the fields on the card.
Receiving orders
There are some tips for new sellers on how to get their first clients:
launch paid advertising;
indicate very narrow characteristics of the product that will allow it to stand out from similar ones;
to interest buyers with a profitable promotional offer;
negotiate with friends about purchasing the first product.
Price analysis, participation in promotions
Monitoring competitive products is very important, as it allows you to set the most adequate prices for goods, without underestimating or overestimating them.
Creating promotional items also plays a significant role. Buyers are especially attracted to discounted products. Products with promotional prices automatically occupy higher positions in search.
Working with customer requests, communicating with them
Algorithms highlight those cards where there is active interaction with buyers. They have many reviews, of which there are more positive ones than negative ones; there is active feedback, all user questions are answered.
The Wildberries marketplace is a special trading space with many complex nuances. Taking them into account, you can achieve great success in online sales.
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